Digital Marketing Lead

Full-Time (Onsite)
Santa Monica HQ

CoinCircle is seeking a passionate, innovative digital marketing lead that is a strong self-starter needing little direction to develop creative content and messaging across multiple channels for digital marketing at CoinCircle. The ideal candidate will have experience in marketing businesses to showcase their value within their industry. We are looking for an “out of the box” thinker to maneuver in our exponentially growing industry. We are looking for someone that can highlight the functionalities of our platform and spearhead opportunities to maximize our presence and drive growth. Experience and knowledge of blockchain and cryptocurrencies a strong plus but not required.

CoinCircle provides solutions for every part of the blockchain ecosystem – from enterprise tokenization, to a wallet and trading platform, to presale opportunities and enterprise APIs for companies to easily interface with the blockchain. CoinCircle was founded in 2017 and is headquartered in beautiful Santa Monica, California.

Responsibilities:

  • Plan and execute broad multi-channel and omnichannel digital marketing campaigns all highly optimized for conversion prior to deployment of a large and significant marketing budget
  • Work within a team as the primary driver on strategic growth initiatives to scale CoinCircle’s user base, media footprint, and digital presence
  • Conduct bid optimization; develop and implement strategies for keyword bidding, keyword selection and match type, account structure, audience testing, ad copy testing, and general A/B testing to meet and exceed ROI targets
  • Track, test, and report on all marketing efforts using marketing analytics software
  • Monitor our rapid organic traffic growth through search console and manage SEO projects
  • Develop and maintain a strong social media presence
  • Community development and management

Requirements:

  • Demonstrable experience leading comprehensive digital marketing campaigns that have resulted in growth
  • Exceptional knowledge of metrics, specifically A/B, multivariate testing and ROI analysis
  • Substantial knowledge of web analytics tools (Google Analytics, etc.)
  • Experience using Google Adwords, Bing Ads, Yahoo Gemini
  • Experience in optimizing landing pages and user funnels
  • 5+ years working in digital marketing preferred

Our mission is to create a secure, compliant, and easy to use platform that will give the world complete access to cryptocurrencies and blockchain technology. We are developing the infrastructure and simplifying the processes to allow businesses everywhere the opportunity to participate in a new, more open financial system.

 

 

Job Features

Job CategoryContent & Marketing

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